Channel Management: Unlike many industries our strength is our ability to service our large base of customers through a wide spread dealer network present till small towns and village level. Our sales operations are managed by the latest SAP system installed in all the marketing offices while our sales personnel maintain direct and continuous contact with the vast dealer network to service them efficiently.

Customer Management: Nagarjuna has always been in the forefront in offering value added services directly to our customer right at his doorstep. Our farm advisory and information service provides farmers with best agronomic , plant nutrition and protection advisories by farm visits as well as by online services through internet kiosks. Our scientists train farmers visiting them in the fields as well as by conducting specialised training programs at our research and farm centers.

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